# BrandsTrack Product Requirements Document

## Product
BrandsTrack converts public information into evidence-backed executive intelligence.

## Personas
CEO, communications director, reputation manager, crisis lead, analyst, agency user, administrator.

## Core screens
Dashboard; Companies; Monitoring; Evidence; Executives; Stakeholders; Competitors; Reputation; Alerts; Opportunities; Recommendations; Crisis; Communications; Reports; API; Billing; Team; Audit; Settings.

## Core user stories
1. User creates an organization and company.
2. User adds monitoring sources/entities.
3. Connector ingests source records.
4. System stores evidence and timestamps.
5. AI analyzes sentiment, impact, risks, opportunities and changes.
6. System links related entities and amplification signals where source data permits.
7. User receives alerts.
8. User opens a crisis and tracks timeline/actions.
9. User drafts communications and routes them for approval.
10. User records outcome after action.
11. Dashboard updates reputation/trends.
12. User exports a briefing/report.
13. Admin manages users, plans, limits, billing and audit logs.

## Acceptance principles
No AI conclusion may be presented as fact without traceable evidence. Confidence and source timestamps must be visible. Critical actions require permissions and audit entries. Payment state is server/webhook controlled.