# BrandsTrack Investor & Business Plan

## Positioning
BrandsTrack is an AI-powered executive intelligence and reputation operating system.

## Product architecture
BrandsTrack Intelligence; Executive; Reputation; Crisis; Communications; Intelligence API.

## Revenue model
Subscription tiers can be based on monitored entities, source volume, seats, alert frequency, historical retention and API usage. Enterprise pricing can include custom data sources and support.

## Market research
TAM/SAM/SOM figures must be inserted only after a current research pass using reputable market reports and primary competitor pricing. This document intentionally does not invent figures.

## Unit economics model
Track MRR, ARR, CAC, LTV, gross margin, churn, expansion revenue, payback period, infrastructure cost per monitored entity and AI cost per analysis.

## 3–5 year model
Build low/base/high scenarios with explicit assumptions for customers, ARPA, churn, gross margin, sales headcount, data costs and AI costs.

## Funding use
Engineering/data infrastructure, security/compliance, enterprise sales, customer success, licensed data, AI inference and working capital.

## Risks
Data licensing, source availability, AI hallucination, privacy/security, platform policy changes, high data costs and enterprise sales cycles.